Why ACRB exists
Collision repair is one of the few consumer experiences where the people with the most information — insurers and shops — have every incentive to keep consumers in the dark.
When your car is damaged in a collision, you're typically dealing with an insurance adjuster, a shop you may have never visited, and a repair process you don't fully understand — all at once, often while still recovering from the accident itself.
Insurance companies steer consumers toward their preferred shops. Those shops are selected, in part, because they agree to work within insurer pricing guidelines. That arrangement has nothing inherently wrong with it, but it means consumers are making decisions based on insurer preferences, not objective performance data.
The performance data exists. Insurers have it. Shops have it. Consumers don't.
ACRB was built to put that data in consumers' hands.
We source shop performance data from verified channels. We run it through a transparent scoring methodology. We publish the results in a format that's useful to someone who just had their car damaged and needs to make a decision — not to someone who works in the insurance industry.
What we are not
- We are not affiliated with any insurance company.
- We do not accept advertising from repair shops.
- We are not a review site. Reviews are anecdotal; performance data is not.
- We are not an OEM certification program.
- We do not have a financial relationship with any shop in our directory.
What we are building
A data-backed shop directory. A certification program grounded in verified performance metrics. A consumer education hub that explains the collision repair process in plain English — the parts that shops and insurers don't explain because it isn't in their interest to.
The directory launches with scoring built in. No unverified listings. No pay-to-play tiers.